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SHOES & SHIRTS BLUE LINE COLLECTION

Ever since I was a kid I have visited world's most high-end shoe ateliers and factories worldwide. I even made my own shoes during a 6 month internship at Crockett & Jones. Over all these years I have also talked with many experienced and passionate people that are in the same business, from maker to retailers. And twice a year at Pitti I get my extra boost of inspiration by meeting many creative people. 

I can truly say that I feel great appreciation and respect for the makers we work with for over 34 years. Each of them has its own signature and authenticity and can therefore exist next to each other. 

A few years ago we felt the time was right to start with the development of our own collection which can exist next to the other makers we work with. In this collection you can find all the knowledge and experience we have. We personally select the materials and further develop the collection together with the makers. 

The ‘Blue Line’ collection offers timeless and elegant classics of outstanding quality made by craftsmen in Spain and Italy. The Blue Line collections exists because we simply want to share the joy of wearing a well-made shoe.

With our Blue Line Collection a broader audience can get the experience of wearing a well made shoe where the price/quality level isvery well balanced. And of course, we always have our eyes and ears open to improve the collection and learn from our customers. Everything to provide you the best experience you can get at this level. 

To make a long ‘Blue Line’ story short: We keep it real. We Stay authentic. We Maximize the Shoe joy. As everyone deserves to wear a good shoe. 



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