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Ever since I was a kid I have visited world's most high-end shoe ateliers and factories worldwide. I even made my own shoes during a 6 month internship at Crockett & Jones. Over all these years I have also talked with many experienced and passionate people that are in the same business, from maker to retailers. And twice a year at Pitti I get my extra boost of inspiration by meeting many creative people. 

I can truly say that I feel great appreciation and respect for the makers we work with for over 32 years. Each of them has its own signature and authenticity and can therefore exist next to each other. 

But three years ago my father and I also felt the time was right to start with the development of our own collection which can exist next to the other makers we work with. In this collection you can find all the knowledge and experience we have. We personally select the materials and further develop the collection together with the makers. 

One year ago we softly launched our ‘Blue Line’ collection: timeless and elegant classics of outstanding quality, both goodyear welted and blake welted, hand-coloured, made by craftsmen in Spain and Italy. Each season you can expect more styles to be added. 

The Blue Line collections exists because we simply want to share the joy of wearing a well-made shoe. A collection not only developed for "shoebies" but also for "newbies" in shoe world. 

There are still so many men out there, that we speak to daily in our shop, that we can still "teach" the importance of wearing a good shoe. 

With our Blue Line Collection a broader audience can get this experience as the price/quality level is extremely well in balance. And of course, we always have our eyes and ears open to improve the collection and learn from our customers. Everything to provide you the best experience you can get at this level. 

To make a long ‘Blue Line’ story short: We keep it real. We Stay authentic. We Maximize the Shoe joy. As everyone deserves to wear a good shoe. 

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